The Martha Rules: 10 Essential for Achieving Success as you Start, Build, or Manage a Business by Martha Stewart

Very good condition. Hardback with Dust Jacket.

Synopsis: Transforming personal passion into business success is the hallmark of the entrepreneurial spirit. Now for the first time, legendary businesswoman Martha Stewart offers proven strategies and practical advice to encourage anyone to pursue his or her business dreams because, as she points out, "when work is based in passion, it does not feel like work." Looking back on her own experiences, Martha offers ten essential rules for success.

From discovering what you love to do, to defining the Big IDea that will inspire you as well as your customers, to considering the difference between a worthwhile risk and a foolish chance, Martha's rules are aimed at helping readers recognise their own entrepreneurial instincts and channel their interests and skills into starting or building a business.

The rules will also benefit enterprising employees or managers who want to apply Martha's energizing approach in a corporate setting to increase innovation and maintain a competitive edge. Ultimately, The Martha Rules will appeal to entrepreneurs, executives, devoted fans, and anyone who has a great business idea just waiting to be developed.